Theory

AUDIENCE
Uses and Gratifications Theory
- Explain how we 'use'the media and what gratifications (pleasures) we receive.


Hypodermic Needle Theory
- Early theory that suggest we are injected with ideas that we believe to be true

NARRATIVE
Todorov - 3 parts to a narratove (equilibrium, disruption, resolution)

Propp - character types (hero, villain, princess, donor, helper etc)

Levi-straus - binary opposites - narrative feature conflicts between opposing forces (good / evil etc)

Barthes - Narratives involve ENIGMAS - questions / puzzles to be solved by the audience